We will point out specific Google Ads or Facebook Ads errors that in practice reduce the potential - sales or reach - of your marketing activities on the Internet. In addition, we will explain to you step by step:
● how you can eliminate existing irregularities,
● what you can do to mitigate the losses they cause,
● how to take care of the “cleanliness” of your advertising accounts in the future - Google, Facebook.
If campaigns are not performing as well as they could (and should), then a cleverly conducted analysis of your advertising account (Google Ads, Facebook Ads) will answer the question: Why? The reason could be e.g. a wrong account structure, bad campaign settings or an inferior landing page (website, app or even Facebook and Messenger).
Increase the potential - reach, sales - of your advertising campaigns.
Order an audit: Google Ads, Facebook Ads!
An audit of advertising accounts (Google Ads, Facebook Ads) means in practice, among other things:
1.
that efficiently achieve the set business goals.
2.
according to the applicable advertising standards of Google and Facebook.
3.
of new or existing but untapped opportunities to increase the effectiveness of your campaigns.
4.
you will learn which activities are worth continuing and strengthening and which need to be improved or even replaced by more effective solutions.
5.
You will stop campaigns that do not make money and instead invest in activities that benefit your business (generate conversions that allow you to lower prices).
Is your campaign not getting the results you expect?
Find out where the problem lies - and how you can solve it efficiently.
Let us check your Google Ads and Facebook Ads accounts!
At least once a year - after the end of the sales season, when you analyse the effectiveness of previous campaigns in terms of meeting key performance indicators and develop a strategy for the new period of activity. In addition, an audit is always worthwhile if:
● your campaigns are not meeting their targets,
● you are looking for new solutions to improve effectiveness,
● your newly developed strategy does not deliver the expected results after a few months of implementation.
Google Ads account analysis. During the creation we analyse in detail (among other things):
1.
We check the correctness of the data integration with Google Analytics, tagging or budget settings. Furthermore, we check the correctness of the account structure - whether it corresponds to the categories on the website (website, shop, application). We also evaluate the navigation between the elements of each campaign, both reach and effectiveness.
2.
We analyse the effectiveness of your campaigns compared to the competition, the way each campaign type is selected, and the targeting and pricing strategy used.
3.
We analyse both the relevance of the keywords and the type of match - including the presence of exclusionary words - as well as the CPC rates set for each selected phrase (depending on the campaign objective).
4.
We look at the settings of each individual ad and evaluate it from the point of view of content (does the text contain the required elements?) and visuals (are the graphics properly prepared?) as well as how well it fits the target website. We also analyse ad extensions.
5.
We review all factors that influence the quality score, which in practice translates into higher ad effectiveness at lower campaign costs. These include: average CPC rate, click-through rate, conversion rate and rejection rate.
Facebook Ads account analysis When creating we analyse in detail (among other things):
1.
We check that campaigns are grouped according to correctly defined target groups, as well as the naming of campaigns and ad groups; consistency makes it easier to manage the ad account, optimise campaigns and report on results.
2.
depending on the levels of the sales funnel We check that the activities carried out within a campaign are consistent with the business objectives set.
3.
We check that the places where your ads are served have been correctly selected.
4.
We check that you are tracking conversions generated by individual users, e.g. purchase, newsletter subscription, lead generation, form completion, etc.
5.
We check the correct selection of ad formats depending on the campaign objectives as well as the display status of the individual messages (active / rejected).
Wondering why your Google Ads or Facebook Ads campaign is generating costs and losses instead of profits? The answer can be found in a reliable audit of your advertising accounts.
Order one!
In addition to the audit of your advertising accounts, you will receive a detailed and clear checklist with a list of errors to be fixed and recommendations for solutions that we can implement to optimise your campaigns. And thus maximise their effectiveness.
Online shop with high quality products for children. The Scandinavian origin of the products is combined with excellent quality and design.
We will tell you how to optimise your advertising campaign to fully exploit its sales potential and eliminate activities that waste your money.
Order an audit of your Google Ads and Facebook Ads accounts!
“The effect of FEB's services is the development of our social media channels, the general increase of sales performed by the online store and significant growth of interest in our products."
FEB is synonymous with creative work carried out with attention to detail. The team consists of specialists who listen and want to listen.
I just needed such an agency. FEB is a great mix of flexibility, efficiency and ingenuity. From my experience, this works great in running a large online store.
Our cooperation began in mid-2017 and continues successfully. During previous cooperation, we met with a professional and partnership approach to conducted projects.
FEB shows great commitment, creativity and professionalism. Our cooperation has been going on since the beginning of 2019 and consists of among others on comprehensive service of the Balum Blum social media channels.
During previous cooperation, FEB has proved to be a professional company with extensive experience and an individual approach to the client.
FEB meets its objectives responsibly and reliably, communication runs smoothly and campaigns have a positive, measurable impact on our revenues.
We recommend Fabryka e-biznesu Sp. z o.o. as a reliable partner and provider of professional marketing services. We value the experience and commitment of FEB's specialists.
We started our cooperation with FEB with a PPC campaign for e-commerce, then the range of activities was extended with positioning services. We recommend the agency as a reliable partner and provider of professional marketing services.
FEB professionals know how to effectively manage the projects entrusted to them so that they achieve their objectives. FEB is a recommended business partner.
Increase the quality and effectiveness of your advertising campaigns while reducing costs. Contact us, order an audit of your advertising accounts (Google Ads, Facebook Ads)!
All activities carried out by the SEO Agency should be reported. As a customer, you have the right to have free access to all information regarding the optimisation of your website. How can you monitor your progress yourself?
Google uses an arsenal of preventative measures against dishonest positioners. The most serious weapons are Google penalties: algorithms, bans, filters, even the SQT (SearchQuality Team) responsible for the quality of search results.
How many specialists, how many positioning techniques? Yes, but only in theory. Practice boils down to two dominant strategies of action: Black Hat Seo and White Hat Seo standing in opposition. What are the differences between them and what are the advantages of each of them?
