By blogging, we attract the interest of customers and thus increase the reach of promotions and sales.
By tailoring content and marketing communications to a group (or groups) of key audiences, we build brand credibility, which plays a role (as one of many elements) in the customer decision-making process.
We increase conversion rates by blogging short and generic keyword phrases as well as long and more specific ones.
A blog that is linked to a website supports its SEO optimisation. However, this only happens if the articles published on the blog are of high quality, cover interesting topics that users are looking for, and are themselves well optimised for keywords and achieve high positions in Google.
The purpose of running a blog is to add information about the products or services offered. The purpose of blog articles is to address industry issues and inform content users, which is crucial for establishing a dialogue between them and the brand.
When running a blog, we pay attention to coherence with other channels of brand communication, creating clear messages. The coherence of the actions carried out and the content prepared accordingly have an impact on various marketing objectives that make up the blog's KPI, including the number of visits to the company's website, which is a reaction to the attractiveness of the content published on the website.