CASE STUDY
MNiSW
The Ministry of Science and Higher Education deals with the issues of students, universities
and scientists.
Narzędzia
- Social media (Facebook)
- Competition application
- Promotion of Facebook Ads
The challenge
- Creation of a competition popularizing the faculties ordered at universities,
- Reaching out to high school students and high school graduates,
- Popularization of the name of Jan Czochralski - Polish scientist, inventor of the
method of obtaining monocrystals.
The solution
- We developed the concept of the "Czochralski's Anecdotes" competition, in which the participants had the task of inventing fictional anecdotes connected with the great inventions of mankind,
- The competition consisted of 14 episodes diversified in terms of graphics,
- For the purposes of the action, we have created a dedicated competition application,
- We took care of the whole action - we prepared the necessary assumptions and regulations, moderated the entries and helped in selecting the winners,
- We have implemented the FaceAds campaign increasing the reach and winning participants of the contest.
Results
- More than 720 entries,
- Nearly 6000 new fans of the promoted fanpage https://www.facebook.com/studianaprzyszlosc,
- Entrusting us with the implementation of the next edition of the campaign for the Ministry of Science and Higher Education.