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CASE STUDY

MNiSW

The Ministry of Science and Higher Education deals with the issues of students, universities
and scientists.

Narzędzia

  • Social media (Facebook)
  • Competition application
  • Promotion of Facebook Ads

Check at http://www.nauka.gov.pl/

The challenge

  • Creation of a competition popularizing the faculties ordered at universities,
  • Reaching out to high school students and high school graduates,
  • Popularization of the name of Jan Czochralski - Polish scientist, inventor of the
    method of obtaining monocrystals.

The solution

  • We developed the concept of the "Czochralski's Anecdotes" competition, in which the participants had the task of inventing fictional anecdotes connected with the great inventions of mankind,
  • The competition consisted of 14 episodes diversified in terms of graphics,
  • For the purposes of the action, we have created a dedicated competition application,
  • We took care of the whole action - we prepared the necessary assumptions and regulations, moderated the entries and helped in selecting the winners,
  • We have implemented the FaceAds campaign increasing the reach and winning participants of the contest.

Results

  • More than 720 entries,
  • Nearly 6000 new fans of the promoted fanpage https://www.facebook.com/studianaprzyszlosc,
  • Entrusting us with the implementation of the next edition of the campaign for the Ministry of Science and Higher Education.

 

Selected clients

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