CASE STUDY
MOODO
MOODO is a Polish clothing brand dedicated to modern women who value original style, comfort and convenience. The brand debuted on the Polish market ten years ago and now has 130 stores all over the country.
Tools
- Communication strategy on the Internet
- Social media (Facebook and Instagram)
- Conducting a sales-oriented effectiveness campaign
- Organisation of occasional and competition actions combined with discount actions, e.g. brand birthdays
- Marketing Automation
- Shop optimization and full analytics
The challenge
- As a rapidly developing e-commerce fashion industry, the brand needed strong advertising support, building sales introduction to communication in social media.
The solution
- Developing a communication strategy,
- Implementation of new sales tools, e.g. Criteo
- Implementation of new communication tools such as Instagram,
- Integration of diverse promotion channels on the Internet into one integrated campaign.
Results
- 608% increase in online sales revenue,
- +377% increase in the number of transactions,
- Permanent construction of sales in a shop,
- Optimization of the conversion factor.