Is FB suitable for advertising online shops? YES , thanks to product remarketing. On Facebook we have the possibility to create a so-called product feed, i.e. a file (in CSV or XML format) with a list of all the products you offer for sale. By carrying out so-called catalogue sales activities, we show your products to people who have already had contact with them as well as to new potential Customers - i.e. people who do not yet know your brand but fit the profile of your target group.
Make your offer stand out from the competition and promote... to your Customers with a Facebook Ads campaign.
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A comprehensive insight into the effectiveness of an advertising campaign is provided by the so-called Facebook Pixel. This is an advanced analytics tool that measures the effectiveness of the ads displayed based on the analysis of the actions (events) performed by users on the website.
The implemented and correctly configured Facebook Pixel is automatically launched every time a user reacts in some way to your ad. For example, when he adds a product to the shopping cart and completes the purchase.
In addition, using the Facebook Pixel allows you to do the following:
● display ads to the right recipients. This allows you to find new Customers, as well as reach Customers who have already visited your website,
● increase sales - reach the people with the highest buying potential.
Increase the reach of your content published on Facebook and effectively attract new potential Customers. Contact us!
Let's talk about the Facebook Ads campaign that will benefit your business.