Is SEO dead?!
The king is dead…
Until ... years ago, effective positioning of websites was based solely on the ability to obtain a sufficiently high number of links, preferably the cheapest, coming from our own sources: catalogues or blogs. The more links there were, the faster the websites reached the desired position in search results. Quality, optimization, Google standards for Webmasters? None of these issues were taken seriously. Why, when to achieve high positions in search results a website could only saturate the text with key phrases?
Content, as you can easily guess, was ignored. Copywriter was anyone who could write articles with synonyms in form: (Alina Alina) Alina. (he owns the property) (cat cat, kitten, kitten, kitten). As a result, the Internet was regularly flooded by a wave of almost identical and very weak content. The search results generated by them were equally bad.
On the basis of one text with a wide range of synonyms, subsequent ones were created in the content. Each of them was "connected" to an appropriate website. No wonder that SEO activities were openly called SPAMERY.
… long live the King!
Modern SEO places great emphasis on the thoughtful optimization of websites in accordance with the Google Webmaster Guidelines; without combining and artificially saturating content with the key phrases of "hit-and-run".
Revolutionary changes also included linking activities. Catalogues and back-up pages with unbelievable texts have lost their importance. Quantity is gone, quality counts!
SEO was reborn as an integral part of Internet marketing. In combination with Content and Buzz Marketing, it can bring huge traffic to websites. The traffic is relatively cheap, but it enjoys high conversions.
