We tailor the type of advertising campaign that is most beneficial to your business, taking into account the goals you want to achieve and the needs and expectations of the target audience you want to reach.
Above all, promoting a website or online shop on the Google advertising network means a very large reach, which is conducive to increasing brand recognition and reaching specific recipients efficiently. This in turn increases the likelihood of a conversion.
An online advertising campaign in the Google search engine (Google Ads) works well if you want to quickly find recipients who are currently searching for the products or services you offer. In this case, they are displayed after they have entered a relevant keyword in the search engine - one of many that are tailored to the specific type of business your campaign is aimed at.
Retargeting, on the other hand, is the best solution if you want to interact with recipients who have already achieved a single conversion (e.g. visited your company website, viewed your offer and shop range). Now it is about convincing potential Customers to take a specific action - complete a transaction, fill out an order form, etc.