By using visually appealing, memorable graphics (GDN banners), we increase brand recognition by reaching the right users at every stage of the sales funnel.
Due to their nature, GDN campaigns are a great addition to both image building and sales activities. They are particularly effective when used as part of brand development activities, such as raising brand awareness or introducing a new product or service to the market (nationally or internationally).
Be where your Customers are.
Test the possibilities of GDN campaigns (Google Display Network)!
Google Display Network campaigns - advantages:
1.
Display ads are not homogeneous - we can display them in different formats: graphic banner, text or multimedia (video). However, they have a common denominator - the image. With it, we will present a particular product or service, or your entire offer, in a way that is pleasing to the eye. In this way, we will efficiently create an emotional connection with the recipient - your potential Customer.
2.
GDN covers websites and applications owned by Google. In addition to Gmail and Google Maps, these also include: YouTube, Wykop, Gazeta.pl or hundreds of topic-related niche blogs. In other words, places where your Customers are present. When you invest in this campaign, you can be sure that the information about your product or service will go directly to the group of recipients with the highest sales potential, regardless of which websites they visit and which devices they use when surfing the Internet.
3.
The targeting options available in GDN campaigns allow you to create unique, non-standard solutions that are perfectly suited to the specifics of your business, while enabling you to achieve the best possible results. Example? The combination of behavioural and contextual targeting.
4.
We recognise that users who come to your website may visit it dozens of times before deciding to make a purchase. We also know that returning visitors generate leads much more often and better than new visitors. Dynamic remarketing on GDN allows you to quickly reach people who are already interested in your offer with a message that reinforces your positive brand image while convincing them to complete the transaction.
Generate interest in your brand and strengthen its image on the Internet.
Discover the potential of a campaign in Google's advertising network!
The success of a GDN campaign depends directly on the clever targeting of the ad groups so that they are only sent out to certain user groups - given certain circumstances or content. How does this work in practice?
Audience targeting defines a group of key Customers:
● defines a group of key Customers;
● what are their interests, habits? (similar interests and Customer specific similarity);
● what are they looking for, what do they plan to do in the near future? (market target groups, life events and non-standard target groups with similar intentions);
● how did they make contact with the brand? (remarketing target groups and similar target groups).
Demographic targeting includes data on gender, age and parental status.
Customer targeting (based on information provided by your Customers).
Contextual targeting i.e. tailoring display ads to relevant websites based on:
● topics,
● keywords,
● targets.
We increase brand awareness, by broadcasting attractive visual ad creatives that showcase both your brand and offers that are targeted to a broad audience - geographically, behaviourally or thematically. We build lists of recipients with strong buying motives by running display ads that visualise specific product (or service) categories that are narrowly targeted geographically, behaviourally or thematically.
We engage undecided usersby sending them valuable content in a form adapted to their preferences (e.g. professional articles, tests, etc.) and by using dynamic remarketing. We actively acquire valuable leads, by targeting ads to narrow groups of recipients with the highest sales potential.
GDN campaigns are charged according to the targets you set. If we focus on reach and strengthening brand image, you pay per display. If we want to focus more on engaging the user and initiating an interaction with the ad, you pay per click (CPC) or per thousand impressions (CPM).
Reach your Customers with a well-designed GDN campaign - by targeting your personalised ads to a specific audience, at a specific time and place.
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“The effect of FEB's services is the development of our social media channels, the general increase of sales performed by the online store and significant growth of interest in our products."
FEB is synonymous with creative work carried out with attention to detail. The team consists of specialists who listen and want to listen.
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During previous cooperation, FEB has proved to be a professional company with extensive experience and an individual approach to the client.
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We started our cooperation with FEB with a PPC campaign for e-commerce, then the range of activities was extended with positioning services. We recommend the agency as a reliable partner and provider of professional marketing services.
FEB professionals know how to effectively manage the projects entrusted to them so that they achieve their objectives. FEB is a recommended business partner.
Google Display Network campaigns - we find new Customers for you and convince existing Customers to generate more valuable conversions.
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SEO is bad, dead, does not bring results, does not apply to my website - there are as many opinions on this subject as there are people who speak them. How is it really? Are the marketing activities within SEO really so bad and at Google's sight?
All activities carried out by the SEO Agency should be reported. As a customer, you have the right to have free access to all information regarding the optimisation of your website. How can you monitor your progress yourself?
Google uses an arsenal of preventative measures against dishonest positioners. The most serious weapons are Google penalties: algorithms, bans, filters, even the SQT (SearchQuality Team) responsible for the quality of search results.
