How do we use campaigns on the Google Display Network at every stage of the buying process?
We increase brand awareness, by broadcasting attractive visual ad creatives that showcase both your brand and offers that are targeted to a broad audience - geographically, behaviourally or thematically. We build lists of recipients with strong buying motives by running display ads that visualise specific product (or service) categories that are narrowly targeted geographically, behaviourally or thematically.
We engage undecided usersby sending them valuable content in a form adapted to their preferences (e.g. professional articles, tests, etc.) and by using dynamic remarketing. We actively acquire valuable leads, by targeting ads to narrow groups of recipients with the highest sales potential.
Reach your most important customers at every stage of the sales funnel.
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GDN campaigns are charged according to the targets you set. If we focus on reach and strengthening brand image, you pay per display. If we want to focus more on engaging the user and initiating an interaction with the ad, you pay per click (CPC) or per thousand impressions (CPM).
Only present your products and services to users who have a genuine interest in buying them.
Invest in a flexible GDN campaign!