How do campaigns work in the programmatic purchasing model?
Based on data about the effectiveness of ads, algorithms adjust the strategy for buying advertising space depending on the chosen campaign objective. This is different for purely sales-oriented activities than for campaigns aimed at strengthening brand awareness. The key elements in this complex ecosystem are:
● Programmatic - a technology that allows you to create and run fully automated advertising campaigns across sophisticated buying platforms. It offers the opportunity to reach precisely defined target groups efficiently and accurately with a personalised message.
● Real Time Bidding (RTB) - while programmatic is a media buying system that relies on automation, RTB is one of its techniques; buying ad space takes place while a website is loading. Generally via platforms such as SSP.
● Suplide Side Platform (SSP) - a tool for providing advertising space to a virtual marketplace (Ad Exchance) where the selling and buying of ads takes place. The most popular SSP platforms are: Display&Video 360 (formerly DoubleClick Bid Manager). The most popular SSP platforms are: Display&Video 360 (formerly DoubleClick), AdMob, Admeld and Revmob.
● Demad Side Platform (DSP) - a group of platforms that enable real-time ad buying from SSP based on reliable user data.
Maximise the reach of your offer to your most important Customers - and your ROI.
See how much we can do for you with programmatic buying campaigns!
For programmatic campaigns, we use the tools of the Google Marketing Platform, in particular Display&Video 360 (formerly DoubleClick Bid Manager - DBM) together with Campaign Manager.
We use reliable and up-to-date knowledge about users that we have gathered over the course of previous Google Ads and YouTube campaigns, which in turn allows us to target RTB ads as precisely as possible. We can also create a customised cookie database for you - taking into account the legality of personal data protection and compliance with the GDPR.
Another advantage of Display&Video 360 is the detailed analysis of the campaign; the tool contains around 200 metrics to check the results of the activities. Managing such an impressive amount of data is made easy with a clear Google Analytics panel. You can access it at any time to check key performance indicators and evaluate the effectiveness of our actions.
Thanks to programmatic campaigns, we will increase your sales to key recipient groups.
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