Programmatic is an advanced technology that allows you to increase the effectiveness of your campaigns by targeting entire advertising groups as well as individual messages. It is able to independently assess the extent to which a user visiting a website is interested in your product - and only in this case will they be shown an advertisement.
The basis of a programmatic campaign is the (automatic) purchase of media for the broadcast of advertising messages. Compared to standard Google Ads campaigns, this solution gives you access to many providers that go far beyond Google's own advertising network. This gives you many more options to target your ads, for example depending on weather conditions or synchronising the display of online and TV ads.
Advertise only to the audience that matters most to you.
Take advantage of the opportunities offered by a programmatic campaign.
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In practice, a programmatic campaign means, among other things:
1.
we can continuously improve it by designing flexible prices using an auction model for display advertising and clever use of advertising space.
2.
extensive and reliable knowledge of your Customers enables us to create beautiful, attention-grabbing and conversion-boosting ad creatives. This in turn enables efficient budget management - campaign costs are reduced to the necessary minimum and effectiveness is increased.
3.
programmatic means an impressively wide range of variants for targeting ad formats to specific recipient groups. In addition to standard indicators such as gender, age, language, geographical location, interests, it also offers targeting based on cookies or remarketing lists.
4.
shortly after launching a campaign, you have access to data on the impact it has. Most importantly ROI, i.e. the actual Return On Investment.
Maximum precision in reaching potential Customers with an ad that converts.
Work with us in the field of programmatic campaigns!
Based on data about the effectiveness of ads, algorithms adjust the strategy for buying advertising space depending on the chosen campaign objective. This is different for purely sales-oriented activities than for campaigns aimed at strengthening brand awareness. The key elements in this complex ecosystem are:
● Programmatic - a technology that allows you to create and run fully automated advertising campaigns across sophisticated buying platforms. It offers the opportunity to reach precisely defined target groups efficiently and accurately with a personalised message.
● Real Time Bidding (RTB) - while programmatic is a media buying system that relies on automation, RTB is one of its techniques; buying ad space takes place while a website is loading. Generally via platforms such as SSP.
● Suplide Side Platform (SSP) - a tool for providing advertising space to a virtual marketplace (Ad Exchance) where the selling and buying of ads takes place. The most popular SSP platforms are: Display&Video 360 (formerly DoubleClick Bid Manager). The most popular SSP platforms are: Display&Video 360 (formerly DoubleClick), AdMob, Admeld and Revmob.
● Demad Side Platform (DSP) - a group of platforms that enable real-time ad buying from SSP based on reliable user data.
Maximise the reach of your offer to your most important Customers - and your ROI.
See how much we can do for you with programmatic buying campaigns!
We use reliable and up-to-date knowledge about users that we have gathered over the course of previous Google Ads and YouTube campaigns, which in turn allows us to target RTB ads as precisely as possible. We can also create a customised cookie database for you - taking into account the legality of personal data protection and compliance with the GDPR.
Another advantage of Display&Video 360 is the detailed analysis of the campaign; the tool contains around 200 metrics to check the results of the activities. Managing such an impressive amount of data is made easy with a clear Google Analytics panel. You can access it at any time to check key performance indicators and evaluate the effectiveness of our actions.
We use programmatic technology to deliver personalised ads only to the target group with the highest buying potential.
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Programmatic campaigns: Maximum precision in targeting online advertising - only to key Customers when they are searching for the products or services you offer.
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