Video campaigns - YouTube

YouTube - the largest video platform - has 1.5 billion users logging on every month. Among them are your Customers, who we can reach with an appealing advertisement for the products or services you sell - thanks to a cleverly executed YouTube Ads video campaign.

With YouTube Ads, we make your offer stand out from the competition, strengthen brand awareness among key target groups and achieve your business goals.

As part of the sales support, we encourage users to visit your target website or shop in your online shop. If you want to improve your image, we build a community of loyal fans who increase the number of views and shares of your videos as well as subscriptions to your YouTube channel.

It is easier to attract new Customers when they know who you are. Highlight your brand by advertising on YouTube.
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The most important advantages

Video campaigns - YouTube Ads - advantages:

1.

Enormous advertising reach

YouTube is the second largest search engine after Google, regularly visited by around 20 million internet users in Poland (out of 28 million).

2.

Precise targeting

The broad spectrum of targeting on YouTube and the possibility of freely using different advertising formats makes it possible to reach both a very broad and a narrow group of potential Customers - in the way they want.

3.

High sales potential

We will tell and present your story to your Customers - anywhere and on any device.

4.

Low cost

Advertising on YouTube is a relatively new solution that only a few Polish companies have opted for so far. Less competition means lower costs in practice - for creating and displaying videos (compared to traditional TV advertising).

5.

Clear payment principles

You only pay if a user shows interest in your ad. For example: if they watch the 30-second TrueView video or when they take a specific action and achieve the desired conversion (including but not limited to: clicking on a companion banner, etc.).

6.

Measurable results

An advanced reporting system allows you to analyse the activities of your YouTube Ads campaign in detail. You will know which ones contribute the most to achieving the adopted goals.

Be where your Customers are - on YouTube!
Work with us and sell effectively thanks to YouTube Ads.

YouTube is a video-focused platform that increases the likelihood that users will engage with your ad. Especially if they are shown in the right place, at the right time and in the right format.

1.

In-stream skippable ads

that are displayed before, during or after a video. Can be skipped after 5 seconds.

2.

In-stream non-skippable ads

that are displayed before, during or after a video. Cannot be skipped and have a maximum length of 15 seconds.

3.

Discovery video ads

that appear in search results on YouTube, next to related videos or on the YouTube homepage (on mobile phones). Consist of text and a thumbnail from the video.

4.

Interstitial advertisements

displayed before, during or after the video. Cannot be skipped and have a maximum length of 6 seconds. They are perfect for reach campaigns to increase and strengthen brand awareness.

5.

Out-stream ads

displayed on mobile devices (smartphones, tablets) - on partner websites and apps. They play with sound and are muted when you click on them.

6.

YouTube masthead banner ads (native)

They are displayed on the first part of the YouTube homepage, regardless of the device (computer, smartphone, tablet, TV). One of the more expensive ad formats in a YouTube Ads campaign as it works with influencers, i.e. people who influence the buying decisions of others.

Based on your campaign objectives, the expectations of the target audience and the product (or service) you want to promote, we work with independent creators who are able to promote your brand. In YouTube masthead banner ads, the product is usually shown in use. This makes it possible to present all its benefits in an interesting and inspiring way.

Increase the advertising and sales potential of your offer.
Invest in a YouTube advertising campaign!

What are the costs for advertising on YouTube?

The basic model for charging for YouTube Ads campaigns is CPV (Cost Per View) - the cost of a single view of the ad. For a short video, the charge is for watching the entire video; for a long video, the charge is for when the user watches at least 30 seconds of the video.

CPV costs vary between 1 and 10 cents, depending on the targeting strategy you choose. With the broad-based strategy, you can minimise CPV to as little as 1 cent, and the more imprecisely targeted, the higher the viewing engagement.

Everyone uses YouTube - we will find your Customers among them and reach them with an engaging ad that gets them to convert.
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Case Study

Advertise on YouTube - be active where your Customers are and boost your brand awareness at every stage of the sales funnel.
Fill out the form and we will call you back with a proposal for specific solutions for your YouTube Ads campaign.

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Are you running a campaign on Google, but are you also actively present on YouTube? Ensure good visibility on the world's second largest search engine.
Request a quote for your YouTube Ads campaign!

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