PLA campaigns

We create effective product campaigns for e-commerce. By taking care of the aesthetic presentation of products in the Google search engine, we increase their attractiveness for potential Customers, and thus the sales potential.

By creating ads with product images, price information and shop names, we familiarise potential Customers with your offer at the Google search engine level. In this way, we increase the conversion rate while keeping costs to a minimum.

Standard Product Listing Ads (PLA) is one of the most effective sales techniques for e-commerce. The ad, which presents a product image along with the price, attracts viewers who are genuinely interested in making a purchase.

If you have an online shop, Google Shopping product advertising is a must.
Order an offer that is tailored to the needs of Customers and the specifics of your shop.

The most important advantages

The advantages of Google Shopping campaigns:

1.

Effective sales

thanks to low costs for acquiring new Customers and high conversion rates.

2.

Visually attractive product presentation

Product advertising displayed in search results stands out advantageously from text-based advertising.

3.

Always up-to-date product offer

Google constantly updates the information about the price and availability of the offer. In addition, new products are automatically added to the product listings.

4.

Precise reaching of important recipients

The ads are displayed in the search results for specific keywords used by users searching for products in your shop. In this way, they precisely meet the needs of your potential Customers.

5.

(Even) more impressions and clicks

A high ad presence (in search results, in product boxes) at a low cost per click (comparable to CPC for text campaigns) ensures greater reach and CTR.

We increase the turnover of your online shop by reducing the costs of marketing activities.
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With a PLA product campaign, we effectively promote your offer (online or local) in Google search. Your ads appear in the search results - on the right-hand side or directly above, as well as in the “Graphics” and “Shopping” tabs. In addition, if you include the search network ad in your campaign, your ad will appear on all Google partner sites.

What types of ads are included in a standard Google Shopping product campaign?

1.

Ads that are created based on actual product data from the Google Merchant Center.

Google uses this tool to accurately match user queries to ads based on their content.

2.

Catalogue ads for locally available products (in a brick-and-mortar shop).

They are displayed to Customers who search for specific items via Google and are in the vicinity of the shop.

Increase the sales potential of each of your products with a Google Shopping campaign
Contact us!

Case Study

Respond to your Customers' needs by showing them your products the moment they search for them via Google.
Invest in an effective PLA campaign!

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We create, manage and optimise the most effective sales campaigns for e-commerce.
Discover the possibilities of PLA ads (Google Shopping)!

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