Why can't you afford cheap SEO?
Although the times of positioning the "effect" are long gone, this form of settlement still arouses wide interest. Today, in order to achieve high positions in search results, it is not enough to get (read:buy) several hundred links from low-quality back-up sites, catalogues or pretzels - preferably with an exact anchor text in the form of a positioned keyword.
Fighting Google
Google has declared war on positioners who try to artificially manipulate search results. The most effective weapons were Panda and Penguin: algorithms that only resembled nice black-and-white animals in name. The times of artificially saturating websites with keywords, hidden white texts on a white background, linking with "what's coming from nowhere" are over. Now...
Quality counts!
Quality and work on the website. Instead of getting 100 links of doubtful quality, just a few (not even one) good ones will do. The key role here is played by a reliable source, i.e. a landing page from which a narrow circle of people can get a link (e.g. Wikipedia).
Only a few years ago, the positioning of the website was enough:
- free catalogues
- publications of dubious quality articles (often, illegible) with links, placed on back-up pages - which have not been read even by anyone.At present, the use of such sources can do more harm than good.
At present, the use of such sources can do more harm than good.
"They haven't done anything yet, and they want a subscription."
The subscription allows you to take appropriate actions from the very beginning of cooperation. The high quality of services is guaranteed by an adequate budget. Ultimately, SEO is one of the branches of marketing where profit is driven by investment.
SEO audit is the basis for effective action
The first step in SEO activities should always be a comprehensive audit of the website and then its optimization. Even for a small website, preparing such a document is a whole day's work - it takes at least 8 hours to precisely analyze the website and all its subpages. It is also necessary to take care of the users visiting the website, and thus optimize it not only in terms of usability and convenience, but also in terms of achieving the assumed business goals.
High positions are only half the success. SEO also focuses on building visibility in natural search results. The process of getting links must be differentiated; schematic linking is punishable and easily captured by Google algorithms, not to mention a team of experienced experts.
Compromise
If you have become discouraged by SEO agency activities, you do not want to incur large costs from the very beginning of cooperation - listen to a compromise proposal. Instead of a large subscription, you can settle based on a hybrid, i.e. a subscription combined with effects. These can take the form of, among others:
- position
- movement
- sales
The presented scenario of cooperation is a "win-win" solution. The agency has the money to implement the plan from the very beginning in the best possible way. However, you do not have to invest large amounts of money at once - the increase in costs will come with the effects.
Cheap - expensive SEO
SEO is one of the cheapest forms of acquiring valuable traffic on a website. However, "the cheapest" does not mean "free and advantageous". It is difficult to expect spectacular effects if the monthly budget is closed in a few hundred zlotys. It is no surprise that a low price goes hand in hand with low quality: links obtained, website audit, action strategy. It is worth remembering and rethinking the benefits of SEO in the long run, as time is a key factor influencing the success of search engine marketing.
