Why do I need this SEO optimization ?!
SEO activities are a constant struggle against Google. Fighting for high positions. Fighting in the backyard of Google - in the search engine (actually in search results).
Marketing Automation strategy
The Marketing Automation strategy defines the plan and idea of activities related to the integration and implementation of automation mechanisms for a specific website or group of websites. Our strategies are based on prior testing and potential identification - including review of technical capabilities, database size or traffic volume. After the initial diagnosis, we develop an implementation plan for optimising and developing the tool's capabilities.
We increase sales and lead generation effectiveness through analysis, planning and implementation of advanced automation mechanisms. We develop a strategy for the tools you want to use or test. Our speciality is the SALESmanago strategy and the edrone strategy, but on request we also develop plans for the development of tools from other providers.
Many factors influence the value of marketing automation activities, such as the correctness of the integration, the technology of the website, the size and legitimacy of the existing databases or, finally, the quality of ad creatives presented and the automation mechanisms used. We also distinguish between different goals that can be achieved in different ways. Marketing Automation strategies define the interrelationships of these components in order to attract new Customers, rescue abandoned shopping carts or achieve other assumed goals as effectively, quickly and cheaply as possible.
Find out how to plan an effective marketing automation strategy for your business.
Contact us!
The most important advantages
What do you gain from a well-thought-out Marketing Automation strategy?
1.
A plan to attract
new users and grow your base.
2.
Increased conversion rate
or lead generation thanks to scoring, lead nurturing and abandoned cart recovery mechanisms.
3.
A precise action plan
that includes technical and content aspects.
4.
The ability to monitor impact
and review progress against initial goals.
Create your automation development plan with us and see how much you can gain.
Leave us a message and we will call you back!
Interactions with Customers are becoming increasingly complex, as are the customer journeys they go through. Marketing automation tools such as SALESmanago or Edrone integrate multiple channels by connecting and adding value to e-mails, text messages, ad campaigns and content pages in new ways.
How do you develop a marketing automation strategy? Here is how we go about it:
1.
We conduct an audit and needs assessment
We examine existing implementations or look at the possibility of integrating them into the Customer's service. We check the correctness and legality of the databases, their development mechanisms and the offer itself. The information thus obtained is translated into an action and optimisation plan that helps with further development.
2.
We define the priorities and objectives of marketing automation
Automation has a number of possible development paths, from focusing on database acquisition through message optimisation to additional implementations and adding new functionalities or mechanisms. The choice and sequence of implementations defines possible further cooperation and the choice of tool or subscription package.
3.
We plan corrections and optimisations
if current integration or ad creatives require it.
4.
We adopt
a contact database development plan.
5.
We build
a shipping plan and initial automation schemes.
6.
We define KPIs
(goals and indicators) that will allow for the evaluation of conducted activities.
We generate additional value from the bases you have and the traffic you get anyway. Want to know what a Marketing Automation strategy should look like for your business?
Contact us!
Case Study
SCANDINAVIAN BABY
Online shop with high quality products for children. The Scandinavian origin of the products is combined with excellent quality and design.
Automation is not for everyone. Are you curious if now is the right time yet?
Let's talk about it!
We are recommended by
“The effect of FEB's services is the development of our social media channels, the general increase of sales performed by the online store and significant growth of interest in our products."
FEB is synonymous with creative work carried out with attention to detail. The team consists of specialists who listen and want to listen.
I just needed such an agency. FEB is a great mix of flexibility, efficiency and ingenuity. From my experience, this works great in running a large online store.
Our cooperation began in mid-2017 and continues successfully. During previous cooperation, we met with a professional and partnership approach to conducted projects.
FEB shows great commitment, creativity and professionalism. Our cooperation has been going on since the beginning of 2019 and consists of among others on comprehensive service of the Balum Blum social media channels.
During previous cooperation, FEB has proved to be a professional company with extensive experience and an individual approach to the client.
FEB meets its objectives responsibly and reliably, communication runs smoothly and campaigns have a positive, measurable impact on our revenues.
We recommend Fabryka e-biznesu Sp. z o.o. as a reliable partner and provider of professional marketing services. We value the experience and commitment of FEB's specialists.
We started our cooperation with FEB with a PPC campaign for e-commerce, then the range of activities was extended with positioning services. We recommend the agency as a reliable partner and provider of professional marketing services.
FEB professionals know how to effectively manage the projects entrusted to them so that they achieve their objectives. FEB is a recommended business partner.
Contact us for your Marketing Automation strategy.
Try us out!
Case Study
Google penalties - that is, about filters and banners of words a few
Google uses an arsenal of preventative measures against dishonest positioners. The most serious weapons are Google penalties: algorithms, bans, filters, even the SQT (SearchQuality Team) responsible for the quality of search results.
HAT SEO - about positioning techniques
How many specialists, how many positioning techniques? Yes, but only in theory. Practice boils down to two dominant strategies of action: Black Hat Seo and White Hat Seo standing in opposition. What are the differences between them and what are the advantages of each of them?
