We increase sales and lead generation effectiveness through analysis, planning and implementation of advanced automation mechanisms. We develop a strategy for the tools you want to use or test. Our speciality is the SALESmanago strategy and the edrone strategy, but on request we also develop plans for the development of tools from other providers.
Many factors influence the value of marketing automation activities, such as the correctness of the integration, the technology of the website, the size and legitimacy of the existing databases or, finally, the quality of ad creatives presented and the automation mechanisms used. We also distinguish between different goals that can be achieved in different ways. Marketing Automation strategies define the interrelationships of these components in order to attract new Customers, rescue abandoned shopping carts or achieve other assumed goals as effectively, quickly and cheaply as possible.
Find out how to plan an effective marketing automation strategy for your business.
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What do you gain from a well-thought-out Marketing Automation strategy?
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new users and grow your base.
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or lead generation thanks to scoring, lead nurturing and abandoned cart recovery mechanisms.
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that includes technical and content aspects.
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and review progress against initial goals.
Create your automation development plan with us and see how much you can gain.
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Interactions with Customers are becoming increasingly complex, as are the customer journeys they go through. Marketing automation tools such as SALESmanago or Edrone integrate multiple channels by connecting and adding value to e-mails, text messages, ad campaigns and content pages in new ways.
How do you develop a marketing automation strategy? Here is how we go about it:
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We examine existing implementations or look at the possibility of integrating them into the Customer's service. We check the correctness and legality of the databases, their development mechanisms and the offer itself. The information thus obtained is translated into an action and optimisation plan that helps with further development.
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Automation has a number of possible development paths, from focusing on database acquisition through message optimisation to additional implementations and adding new functionalities or mechanisms. The choice and sequence of implementations defines possible further cooperation and the choice of tool or subscription package.
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if current integration or ad creatives require it.
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a contact database development plan.
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a shipping plan and initial automation schemes.
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(goals and indicators) that will allow for the evaluation of conducted activities.
Marketing automation oferuje szereg praktycznych zastosowań w różnych branżach. Aby skutecznie zautomatyzować swoje działania marketingowe, warto zastosować takie metody jak segmentacja klientów, e-mail marketing, scoring klientów czy automatyzacja procesów sprzedażowych. Przykładem zastosowania strategii marketing automation w praktyce może być:
Strategia marketing automation pomaga rozwijać się firmom na różnych płaszczyznach, takich jak zwiększenie efektywności działań marketingowych, poprawa współpracy między działami marketingu i sprzedaży, ułatwienie analizy wyników czy osłabienie barier wejścia na nowe rynki.
Tworzenie skutecznych scenariuszy marketing automation jest kluczowe dla osiągnięcia sukcesu w automatyzacji działań marketingowych. Warto określić cele kampanii, np. zwiększenie konwersji czy wzrost sprzedaży, a następnie segmentować bazę kontaktów i personalizować komunikację do potrzeb i oczekiwań poszczególnych grup odbiorców.
Przykładami udanych kampanii marketing automation mogą być:
Automatyzacja marketingu umożliwia zwiększanie konwersji i wzrost sprzedaży poprzez automatyzację działań marketingowych, personalizację komunikacji oraz efektywną segmentację odbiorców. Dzięki temu, firmy mogą lepiej dopasować swoje oferty do potrzeb klientów, co przekłada się na lepsze wyniki sprzedażowe.
Aby ocenić skuteczność wdrożonej strategii marketing automation, konieczne jest regularne monitorowanie i pomiar kluczowych wskaźników efektywności (KPI). Oto kilka przykładów istotnych mierników:
Regularne monitorowanie tych wskaźników pozwala na bieżąco oceniać skuteczność strategii marketing automation, identyfikować obszary wymagające poprawy oraz wprowadzać niezbędne zmiany w celu osiągnięcia lepszych rezultatów.
We generate additional value from the bases you have and the traffic you get anyway. Want to know what a Marketing Automation strategy should look like for your business?
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Automation is not for everyone. Are you curious if now is the right time yet?
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SEO is bad, dead, does not bring results, does not apply to my website - there are as many opinions on this subject as there are people who speak them. How is it really? Are the marketing activities within SEO really so bad and at Google's sight?
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