Marketing Automation strategy ● FEB - Agencja interaktywna Rzeszów

Marketing Automation strategy

The Marketing Automation strategy defines the plan and idea of activities related to the integration and implementation of automation mechanisms for a specific website or group of websites. Our strategies are based on prior testing and potential identification - including review of technical capabilities, database size or traffic volume. After the initial diagnosis, we develop an implementation plan for optimising and developing the tool's capabilities.

We increase sales and lead generation effectiveness through analysis, planning and implementation of advanced automation mechanisms. We develop a strategy for the tools you want to use or test. Our speciality is the SALESmanago strategy and the edrone strategy, but on request we also develop plans for the development of tools from other providers.

Many factors influence the value of marketing automation activities, such as the correctness of the integration, the technology of the website, the size and legitimacy of the existing databases or, finally, the quality of ad creatives presented and the automation mechanisms used. We also distinguish between different goals that can be achieved in different ways. Marketing Automation strategies define the interrelationships of these components in order to attract new Customers, rescue abandoned shopping carts or achieve other assumed goals as effectively, quickly and cheaply as possible.

Find out how to plan an effective marketing automation strategy for your business.
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The most important advantages

What do you gain from a well-thought-out Marketing Automation strategy?

1.

A plan to attract

new users and grow your base.

2.

Increased conversion rate

or lead generation thanks to scoring, lead nurturing and abandoned cart recovery mechanisms.

3.

A precise action plan

that includes technical and content aspects.

4.

The ability to monitor impact

and review progress against initial goals.

 

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Interactions with Customers are becoming increasingly complex, as are the customer journeys they go through. Marketing automation tools such as SALESmanago or Edrone integrate multiple channels by connecting and adding value to e-mails, text messages, ad campaigns and content pages in new ways.

How do you develop a marketing automation strategy? Here is how we go about it:

1.

We conduct an audit and needs assessment

We examine existing implementations or look at the possibility of integrating them into the Customer's service. We check the correctness and legality of the databases, their development mechanisms and the offer itself. The information thus obtained is translated into an action and optimisation plan that helps with further development.

2.

We define the priorities and objectives of marketing automation

Automation has a number of possible development paths, from focusing on database acquisition through message optimisation to additional implementations and adding new functionalities or mechanisms. The choice and sequence of implementations defines possible further cooperation and the choice of tool or subscription package.

3.

We plan corrections and optimisations

if current integration or ad creatives require it.

4.

We adopt

a contact database development plan.

5.

We build

a shipping plan and initial automation schemes.

6.

We define KPIs

(goals and indicators) that will allow for the evaluation of conducted activities.

 

We generate additional value from the bases you have and the traffic you get anyway. Want to know what a Marketing Automation strategy should look like for your business?
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Case Study

STIGA

Producer of gardening equipment

MOODO

E-commerce fashion industry

PFIZER

A representative of the pharmaceutical industry

Automation is not for everyone. Are you curious if now is the right time yet?
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