Proper maintenance of a company blog supports Search Engine Optimisation (SEO) and can lead to your website winning the battle with other content by becoming more visible to your audience in search engines. This increases natural traffic from Google and brings more customers to your business who are interested in the products or services you offer.
We create useful blog articles that relate to the businesses' industries and the products or services they offer, showcasing their capabilities, highlighting what needs they can satisfy and illustrating their usefulness in solving various problems. All of this creates a professional image in their field that influences customers' buying decisions.
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What are the benefits of blogging properly?
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of the website on the Internet and its position in the organic search results.
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communication with other communication channels.
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by using longer key phrases.
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By tailoring content and marketing communications to a group (or groups) of key audiences, we build brand credibility, which plays a role (as one of many elements) in the customer decision-making process.
We increase conversion rates by blogging short and generic keyword phrases as well as long and more specific ones.
A blog that is linked to a website supports its SEO optimisation. However, this only happens if the articles published on the blog are of high quality, cover interesting topics that users are looking for, and are themselves well optimised for keywords and achieve high positions in Google.
The purpose of running a blog is to add information about the products or services offered. The purpose of blog articles is to address industry issues and inform content users, which is crucial for establishing a dialogue between them and the brand.
When running a blog, we pay attention to coherence with other channels of brand communication, creating clear messages. The coherence of the actions carried out and the content prepared accordingly have an impact on various marketing objectives that make up the blog's KPI, including the number of visits to the company's website, which is a reaction to the attractiveness of the content published on the website.
Wondering how much it costs to run a blog and if it is even profitable?
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Online shop with high quality products for children. The Scandinavian origin of the products is combined with excellent quality and design.
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FEB is synonymous with creative work carried out with attention to detail. The team consists of specialists who listen and want to listen.
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We started our cooperation with FEB with a PPC campaign for e-commerce, then the range of activities was extended with positioning services. We recommend the agency as a reliable partner and provider of professional marketing services.
FEB professionals know how to effectively manage the projects entrusted to them so that they achieve their objectives. FEB is a recommended business partner.
Would you like to improve the quality of the content on your blog? Or are you just thinking about starting to publish articles?
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All activities carried out by the SEO Agency should be reported. As a customer, you have the right to have free access to all information regarding the optimisation of your website. How can you monitor your progress yourself?
Google uses an arsenal of preventative measures against dishonest positioners. The most serious weapons are Google penalties: algorithms, bans, filters, even the SQT (SearchQuality Team) responsible for the quality of search results.
How many specialists, how many positioning techniques? Yes, but only in theory. Practice boils down to two dominant strategies of action: Black Hat Seo and White Hat Seo standing in opposition. What are the differences between them and what are the advantages of each of them?
