Each social network has specific categories assigned to it, within which the individual campaign objectives that we can implement are differentiated.
Each social network has specific categories assigned to it, within which the individual campaign objectives that we can implement are differentiated.
These are:
Awareness:
1. Brand recognition
2. Reach
Actions:
3. Traffic
4. Activity
5. Application installations
6. Video views
7. Contact acquisition
8. Messages
Conversion:
9. Conversions
10. Catalogue sales
11. Company traffic
As the largest social network for businesses, LinkedIn focuses on advertising campaigns that build business networks and promote B2B activities.
It offers slightly fewer targets than Facebook and Instagram, but is grouped very similarly:
Awareness:
1. Brand awareness
Brand awareness:
2. Website visits
3. Interactions
4. Video views
Conversions:
5. Lead generation
6. Website conversions
7. Job applicants
The proposed objectives allow you to adapt your activities to the current needs of your business.
Are you planning to support your brand with advertising campaigns? Or perhaps you are already working in this direction, but active campaigns are not bringing the expected results?
Then entrust them to professionals. Contact us!