In line with other advertising measures, a professional social media strategy enables the optimisation of all marketing elements used.
We develop a vision for the future based on a plan for long-term marketing communication activities.
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A social media strategy is about setting a direction for action.
What actual benefit does it bring?
1.
direction for development.
2.
the planning of activities.
3.
you to get the most out of the tools you use.
4.
the relationships between the communication channels used.
5.
overcoming barriers in communication.
6.
activities on the central brand message.
A good strategy is characterised by a precise personalisation of activities for a specific company. In order to adapt it optimally, it is advisable to carry out an audit that shows the effectiveness of the steps taken so far.
A social media strategy is created based on conclusions from analyses in different areas, such as the analysis of the company's situation and its previous marketing activities, the analysis of opportunities and risks in marketing communication, the analysis of the competition or the analysis of the target group of message recipients.
For most people new to marketing, the main goals of social media activities are to increase the number of fans and reactions to the published content. For them, achieving subjectively good results in these two areas is synonymous with some kind of success.
However, as specialists, we know that this is only one part of the chain that influences the growth of brand awareness.
The elements that a social media strategy can take on are:
1.
by sharing distinctive, interesting and valuable content.
2.
by posting interesting content and running promotional campaigns.
3.
website traffic.
4.
by building trust and promoting products or services offered.
5.
(increasing interaction with the company).
6.
through paid and free promotional activities for products and services.
7.
towards your company.
8.
i.e. satisfied customers and recipients of content on social media.
When building a social media strategy, we must remember that it must be consistent with other marketing and advertising channels and be an integral part of the overall marketing strategy.
A lack of integrity in the elements of marketing and PR activities can not only fail to deliver the expected results, but can also negatively impact the image of the company or organisation.
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