In line with other advertising measures, a professional social media strategy enables the optimisation of all marketing elements used.
We develop a vision for the future based on a plan for long-term marketing communication activities.
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A social media strategy is about setting a direction for action.
What actual benefit does it bring?
1.
direction for development.
2.
the planning of activities.
3.
you to get the most out of the tools you use.
4.
the relationships between the communication channels used.
5.
overcoming barriers in communication.
6.
activities on the central brand message.
A good strategy is characterised by a precise personalisation of activities for a specific company. In order to adapt it optimally, it is advisable to carry out an audit that shows the effectiveness of the steps taken so far.
A social media strategy is created based on conclusions from analyses in different areas, such as the analysis of the company's situation and its previous marketing activities, the analysis of opportunities and risks in marketing communication, the analysis of the competition or the analysis of the target group of message recipients.
For most people new to marketing, the main goals of social media activities are to increase the number of fans and reactions to the published content. For them, achieving subjectively good results in these two areas is synonymous with some kind of success.
However, as specialists, we know that this is only one part of the chain that influences the growth of brand awareness.
The elements that a social media strategy can take on are:
1.
by sharing distinctive, interesting and valuable content.
2.
by posting interesting content and running promotional campaigns.
3.
website traffic.
4.
by building trust and promoting products or services offered.
5.
(increasing interaction with the company).
6.
through paid and free promotional activities for products and services.
7.
towards your company.
8.
i.e. satisfied customers and recipients of content on social media.
When building a social media strategy, we must remember that it must be consistent with other marketing and advertising channels and be an integral part of the overall marketing strategy.
A lack of integrity in the elements of marketing and PR activities can not only fail to deliver the expected results, but can also negatively impact the image of the company or organisation.
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“The effect of FEB's services is the development of our social media channels, the general increase of sales performed by the online store and significant growth of interest in our products."
FEB is synonymous with creative work carried out with attention to detail. The team consists of specialists who listen and want to listen.
I just needed such an agency. FEB is a great mix of flexibility, efficiency and ingenuity. From my experience, this works great in running a large online store.
Our cooperation began in mid-2017 and continues successfully. During previous cooperation, we met with a professional and partnership approach to conducted projects.
FEB shows great commitment, creativity and professionalism. Our cooperation has been going on since the beginning of 2019 and consists of among others on comprehensive service of the Balum Blum social media channels.
During previous cooperation, FEB has proved to be a professional company with extensive experience and an individual approach to the client.
FEB meets its objectives responsibly and reliably, communication runs smoothly and campaigns have a positive, measurable impact on our revenues.
We recommend Fabryka e-biznesu Sp. z o.o. as a reliable partner and provider of professional marketing services. We value the experience and commitment of FEB's specialists.
We started our cooperation with FEB with a PPC campaign for e-commerce, then the range of activities was extended with positioning services. We recommend the agency as a reliable partner and provider of professional marketing services.
FEB professionals know how to effectively manage the projects entrusted to them so that they achieve their objectives. FEB is a recommended business partner.
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