Why do I need this SEO optimization ?!
SEO activities are a constant struggle against Google. Fighting for high positions. Fighting in the backyard of Google - in the search engine (actually in search results).
SXO audits
By analysing the user experience - UX - elements of SEO, we design a clear path of user interaction with the website that allows the user to move seamlessly from the sub-page they came to to the landing page they should be on to generate conversions.
With an SXO audit, we will check how effective your SEO is and to what extent you actually care about the user experience - the usability of your website from the user's point of view. We will show you what the results are and, most importantly, how this affects the development (or stagnation) of your business in the e-commerce market.
SXO (Search Experience Optimisation) is an e-marketing strategy that combines classic SEO and UX (including content), where the user experience is what matters most, in addition to a website's position in the organic search results, and the goal is to attract as many new Customers as possible.
How do Customers rate your website?
You should find out! Order an SXO audit.
An SXO audit, which combines independent analyses of SEO, UX and content, prepared jointly by specialists from a single agency, is a factual analysis of the state of a website that comprehensively discusses all possible irregularities that, even on the smallest scale, reduce sales potential and hinder the development of your business on the Internet.
Among the SEO elements we check (among others):
1.
Linking profile
2.
Website responsiveness
3.
Page load time
4.
Search engine ranking
of the website.
5.
Quality and effectiveness
of a landing page.
6.
Competitor actions
(benchmarking) in terms of gaining links to the website.
Among the elements of UX we check (among others):
1.
Division
into devices (mobile, desktop).
2.
Traffic
coming to the site (including keywords).
3.
Time
spent on page (analysis of interest in content).
4.
User journey
(including clicks, page views, bounce rate).
5.
Clickthrough maps
(places most clicked by users).
6.
User behaviour
on the website (records of user sessions).
As part of our UX analysis, we also conduct a usability audit of content.
We check (among other things):
1.
The search potential
of the website (quantity and quality of content).
2.
Correctness
of the Meta Tags (title, description) in relation to CTR.
3.
Accuracy
of the match of the website's content with the user's search query.
4.
Position
of the website compared to competitors in terms of quantity and quality of content.
5.
Optimisation
of internal navigation (how easy is it to navigate the website).
6.
Behavioural factors
that influence the rating of your website by the search engines' algorithms.
Would you like to know how Customers rate the sales potential of your shop?
Order an SXO audit from us!
Each Search Experience Optimisation audit contains practical recommendations, the implementation of which will enable you to eliminate errors and comprehensively improve the functioning of your website. We will suggest what should be added, removed or enhanced - and how you can do it to make the site more successful:
1.
Better conversion (including sales)
by improving both the visibility of the website in organic results and the user experience.
2.
More page views
the better a website's position in Google's rankings, the greater users' trust in your business.
3.
Longer session duration and higher CTR
when users find all the information they need on your website, they visit it more often and stay longer. As a result, they perform the actions you want them to perform.
Better traffic, more conversions, higher profits.
Order an SXO audit and check what else you can do to make your website an effective, sales-promoting tool.
Contact us!
The user data collected thanks to effective SEO enables constant optimisation of activities to promote the website in search results (content marketing, link building). On the one hand, by precisely targeting a well-defined group of recipients, which strengthens the desired brand image and provides valuable links. On the other hand, the analysis of the behaviour of the recipients visiting the website enables effective use of the acquired traffic for efficient implementation of the defined key performance indicators - KPIs.
Let us talk about your website sales opportunities! Contact us and order an SXO audit.
By implementing optimisation recommendations jointly developed by SEO, UX and content marketing specialists, you will receive reliable insights that will help you improve the functioning of your website so that it becomes valuable for indexing robots and friendly (useful) for its visitors - your potential Customers.
You will increase the visibility of your business on the Internet (organic search), improving the following factors: click-through rate, conversion rate. As a result, you will start achieving satisfactory sales results.
How can you improve the usability of your website and generate (even) more conversions?
You will find the most effective solutions in the SXO audit.
Contact us!
Case Study
SCANDINAVIAN BABY
Online shop with high quality products for children. The Scandinavian origin of the products is combined with excellent quality and design.
Contact us! 3 analyses (SEO, UX, content usability), one objective audit - SXO.
Order and find out how your website is rated by both Customers and Google.
Call us!
We are recommended by
“The effect of FEB's services is the development of our social media channels, the general increase of sales performed by the online store and significant growth of interest in our products."
FEB is synonymous with creative work carried out with attention to detail. The team consists of specialists who listen and want to listen.
I just needed such an agency. FEB is a great mix of flexibility, efficiency and ingenuity. From my experience, this works great in running a large online store.
Our cooperation began in mid-2017 and continues successfully. During previous cooperation, we met with a professional and partnership approach to conducted projects.
FEB shows great commitment, creativity and professionalism. Our cooperation has been going on since the beginning of 2019 and consists of among others on comprehensive service of the Balum Blum social media channels.
During previous cooperation, FEB has proved to be a professional company with extensive experience and an individual approach to the client.
FEB meets its objectives responsibly and reliably, communication runs smoothly and campaigns have a positive, measurable impact on our revenues.
We recommend Fabryka e-biznesu Sp. z o.o. as a reliable partner and provider of professional marketing services. We value the experience and commitment of FEB's specialists.
We started our cooperation with FEB with a PPC campaign for e-commerce, then the range of activities was extended with positioning services. We recommend the agency as a reliable partner and provider of professional marketing services.
FEB professionals know how to effectively manage the projects entrusted to them so that they achieve their objectives. FEB is a recommended business partner.
A comprehensive analysis of your website in terms of SEO, UX and content usability.
Find out what you can do to sell (even) more on the Internet.
Order an SXO audit!
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